National TV Campaign for Bobbie Baby.

Production: Paper Tongue Productions
Client: Bobbie Baby
Writer / Director / Producer: Lisa Yadao
DoP: Sandra Garcia, Hannah Varnell (2nd Unit)
Editor: Yuko Inatsuki, Irene Yadao, Nijah Mentor, Lamia Lazrak, Kendra Goff
Post producer: Nijah Mentor, The 333 Lab
Color: Ayumi Ashley, NTropic
Sound Design/Mix: Marc Enette, The 333 Lab
Composer: Anisha King

Concepted, produced and directed Bobbie Baby’s first national campaign. It was a multi-story, multi-channel campaign that launched with a New York Times print ad at the beginning of breastfeeding awareness week in August 2021 and ran on several streaming channels.

Aimed at evolving the conversation on how we feed our babies, the campaign featured Tan France, Hannah Bronfman, Lesley Anne Murphy, and Kelly Stafford.

Produced and directed this year-long docuseries project that captures the personal and raw video diaries of ten very different parents throughout their feeding journey with baby – from expectations in pregnancy to returning to work to introducing the first bottle of formula, showing us what it’s really like to feed your baby.

Producer / Director: Lisa Yadao
Production: Paper Tongue
Client: Bobbie Baby
Editor: Yuko Inatsuki, Irene Yadao, Lamia Lazrak, Kendra Goff Animation: Pamela Chevez

Concepted, wrote and directed this video that asks what feeding your baby means -- what it feels, looks, sounds and smells like -- which is a myriad of ways, of highs and lows.

Producer / Director: Lisa Yadao
Client: Bobbie Baby
Editor: Irene Yadao

Produced and directed this multi-story campaign for Bobbie Baby that was launched during breast cancer awareness month in October 2020, highlighting the insurance policy gap for mastectomy moms feeding their babies.

Producer / Director: Lisa Yadao
Client: Bobbie Baby
Editor: Irene Yadao

Produced and directed Bobbie’s launch video, sharing the company’s product and mission to support all feeding journeys and evolve the conversation around feeding.

Client: Bobbie Baby
Producer / Director: Lisa Yadao
Director of Photography: Rachel Styer
Editor: Yuko Inatsuki Oberjat

Every business starts with a dream. Dreams, Square’s original series, celebrates the diversity of our sellers and the obstacles they've overcome when starting a business.

Production Company: Even/Odd
Client: Square

Roles include (Lisa Yadao): Producer, Production Coordinator, Business Affairs Manager, Second Unit Producer